Humblebrag? Bragging on Twiter tisk tisk or is it ?

Humble bragging?  according  to abc news " Josh Romney, Mitt Romney's son, is drawing some flak after rescuing four people from a car crash on Thanksgiving. It wasn't the act itself that sparked the ire of so many on social media, but rather the tweet he posted in the aftermath of his self-acknowledged heroism.
Romney tweeted a photo of himself standing next to the overturned SUV, writing:
"Was first on scene to big accident, see pic of car in the house. I lifted 4 people out to safety. All ok. Thankful." @joshromney
The photo and caption of the offending tweet quickly drew accusations of "humble bragging," considered by some an even worse offense than overt bragging. Why? Because the humble brag is not only doused with an obvious shot at phony modesty, but it also cheekily seeks the sympathy of an audience supposedly incognizant of what the braggart is trying to get away with."
I don't  find it offensive or out right wrong because people are known to over tweet things in their lives. Therefore, I'm not shocked he tweeted it. However, I don't think I would post my good deeds online only because I just feel like that it is something that should be kept between God and yourself. One thing I hate the most are like my picture of tweet because ABC. However, with that said I don't think the he is a bad person because of it. Honestly, I rolled my eyes as I rolled as I read the story and it start talking about people complaining.

How do you feel about him showing the picture and post on Twitter? Is it shameful or no big deal?
Below is the picture that got him in trouble and the link to the whole story?
http://gma.yahoo.com/blogs/abc-blogs/josh-romney-draws-fire-crash-heroism-humblebrag-025554396--abc-news-celebrities.html